- The L'Oreal Paris Color Riche Matte Obsession Lipstick gives you smooth and moisturized lips. It delivers a sophisticated matte finish while providing excellent hydration to your lips. This L'Oreal Paris lipstick has rich ingredients that ensure long lasting wear and enhanced comfort. It gives a smooth finish to your lips. This Color Riche lipstick gives you a radiant look that never fails to turn heads. The cherry front row shade of this lipstick is a great choice to impress your special someone.